Tucked away in the heart of Florence, The Place Firenze welcomes you into a bustling Italian home away from home

Enter The Place Firenze, a gorgeous, homey, yet luxurious boutique hotel nestled in the heart of Florence. This family-run property has elegance traced from 2003 and has since evolved into a charming Italian home.

As you step out of your vehicle, you are thrust into a world of minimalistic wonder. The pale green and cream paint exude homeliness and pair perfectly with the striking artwork skillfully placed across the building.

The decorative plants that line the boutique hotel simultaneously appeal to your green and artistic senses. The staff’s friendliness shines through as they welcome and guide you to your stunning room, which features a charming extension of the beautiful interior decor.

Settle into the most comfortable bed, then head for a shower in the lovely and chic bathroom equipped with Floris and Votary products. Then wrap yourself in a robe and step toward the window for a remarkable view of the city or courtyard. That’s all curated by The Place Firenze Boutique Hotel.

When the morning comes, you can enjoy breakfast in bed or feed your eyes with scenic views of the Piazza di Santa Maria Novella as you stuff your mouth. Whatever the case, the hotel has a unique way of drawing you back to the city of Florence.

The Place Firenze
Based on 202 reviews
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Nick AustinNick Austin
18:31 15 Aug 23
Food was very expensive. My wife ordered the prawns. At 45 euros we expected more than just five raw prawns and some garnish. The waiter explained it was expensive because the prawns were very fresh. I don’t care if they just jumped out of the ocean onto the plate, it wasn’t worth the price. My wife had also felt pretty sick for the last two days since eating them, so they can’t have been that fresh!
Artem GrebenkinArtem Grebenkin
08:01 15 Aug 23
Tested only breakfast in restaurant outside, not a hotel. The worst price / quality in Italy. Ok-ish but very overpriced meals and coffee. Put bakings without ask on the table and of course put them into the bill. I asked to prepare croissant for take away, waited 5-10 min and then waiter gave me a bag with phrase “put them inside”. I advice to stay away from that place.
hy staudthy staudt
22:23 14 Aug 23
I had a nice time in the terrace of the restaurant, while tasting the menu proposed by the restaurant and the service was super friendly until I told to the waiter Alessandro that the dessert was really not at the level expected for the place and menu and unfortunately I got a very rude response without no excuse or proposition to exchange my plate or try something different.I unfortunately didn’t have the chance to taste other deserts but their chef pâtissier should think about, even though I hope is just a matter of bad service.Not a nice way to expended an evening.
Samantha AllenSamantha Allen
09:43 15 Jul 23
This is a wonderful hotel. The staff was incredible. Notably, Alex at reception was so accommodating and helpful. The rooms are impeccably clean and the entire hotel is newly renovated and luxurious. We absolutely loved it and would definitely recommend.
Tyler GoldbergTyler Goldberg
19:12 30 Jun 23
We stayed here just one night and it was incredible. The staff were very on point and attentive. The food in the restaurant was delicious as well. We had an epic view of Florence. Truly recommend The Place. We will certainly return.
Merideth LedgardMerideth Ledgard
21:45 11 Jun 23
Stefano made the BEST cosmo I’ve had in my entire life (better than NYC & LA, I said what I said). Service is outstanding. Will be back tomorrow for more.
My husband and I had an amazing dinner here! Not only were the food and cocktails fantastic, but the service was even better! Alessandro was hands down the BEST! He was so professional and went above and beyond to make sure that we had a great experience. Next time we are in Firenze, we will definitely be back!
Martin AMartin A
17:34 23 May 23
I try keep gems like this secret but it is worth sharing.We went to JK Place for lunch and had a super time. There is a part of the restaurant that serves great food and has a relaxed yet comfortable feel to it. Because the hotel is a bit upmarket the menu is quite international and interesting. There is a great choice of wines and or "aperitivos" available. The staff did not rush us and were very accomodating when we arrived to prepare a table for us (we only had to wait 10 min) but we were allowed to sit inside, we also had a choice of water and again, staff were very friendly and helpful.
Maddie LinkousMaddie Linkous
17:46 06 May 23
This hotel was amazing! All of the staff were incredibly friendly, kind, and helpful. The rooms were beautiful and very comfortable. The breakfast was out of this world. And a lovely location to boot! One of our favorite hotels we’ve stayed in.
Lesley-Jane CampbellLesley-Jane Campbell
10:06 01 May 23
We have been charmed by this hotel . Wonderful people to help us - superb service throughout.I will miss our evenings here. All delightful .I will be recommending “The Place” to my friends.Hopefully we will return to this beautiful city and hotel .
Boutique Hotel
20 Rooms
  • The breathtaking and unique styled artwork scattered across the boutique hotel
  • Savouring the delectable breakfast delivered to a comfy bed
  • Admiring the exquisite interior decor that lines all the walls across The Place Firenze
  • Soaking in a panoramic view bathroom after a long day of Italian exploration
  • Taking in the stunning view of Piazza di Santa Maria Novella while sitting on the hotel’s patio

Rooms Overview

The Place Firenze rests on Italian grounds with 20 exquisitely decorated rooms. Each with a breathtaking view and a homey feel that transports you into tranquillity. The rooms are decorated in a minimalistic yet elegant style. 

Step into the luxurious marble bathroom for a wash with the fine Floris and Votary products. Then wrap yourself in a heavy pale green bathrobe before sliding back into your cosy room.

Superior Room

2 guests View into the courtyard

The boutique hotel’s Superior Room is the perfect example of elegant comfort. The refined wooden parquet or carpeted floors pair perfectly with the white, pale green, or cream-coloured walls. As you step towards the window, you are welcomed with a stunning courtyard, terrace, or 17th-century atrium view.


2 guests View into the courtyard

Step into the boutique hotel’s Deluxe Room for a feel of Italian tranquillity. Enjoy the serene view of the courtyard as your fingers trace across the seams of the elegant boiserie. Then step into the tub or shower in the spacious bathroom to unwind.

Junior Suite

2 guests One-bedroom suite Panoramic View

All shades of charm and comfort are wrapped around the hotel’s junior suite. Nestled on the top floor of The Place Firenze, the room offers a scenic view of the colonnade of Piazza Santa Maria Novella. Settle into the comfy double or twin bed to top off your stay in Florence.

Executive Suite

2 guests One-bedroom suite View into the courtyard

This Suite doesn’t hold the title, Timeless Elegance for nothing. The room follows the boutique hotel’s pattern of minimalistic decor paired with charming parquet floors. Plants lie stylishly in the rooms, with a living room filled with a double sofa, mahogany console, and designer desk.

Panoramic Loft

2 guests One-bedroom suite

Step onto the ground floor of the Panoramic Loft and admire the light oak parquet floor and stunning decor. Sit back on the double sofa bed or climb up the artistic stairs into the sleeping area. Relax in the shower on the entrance floor or step into the large bathroom on the top floor.

Duomo Rooftop Loft

2 guests One-bedroom suite Panoramic View View into the city

The hotel has its Duomo Rooftop Loft, exuding elegance and laced with scenic views. This room follows the hotel’s unique style but with a contemporary twist. Step into the panoramic view bathroom for a memorable bath time in the city of Florence.

Santa Maria Novella Master Room

2 guests Open-plan suite View into the city

The hotel’s master rooms are a true definition of peak beauty in comfort. Rubelli’s carefully crafted textiles complement the stunning room’s wooden floors perfectly. Enjoy a Florentine-style evening with a treat from the chef next to the fireplace.

Services and facilities

Modern design
Air conditioning
Dining on demand
Family rooms
Laundry Service
Non smoking rooms
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Taste the flavors


Start your day with a luscious al fresco breakfast as you tingle your taste buds with toasted bread with avocado cream while you relax on your bed. Alternatively, stroll onto the terrace of The Place Firenze for a breathtaking view of Piazza di Santa Maria Novella while enjoying an egg white omelette.

The Kitchen and The Bar

Enjoy a delectable artisanal lunch in the piazza laced with renaissance charm. Then relish some tongue-tickling cocktails or settle for a romantic Italian-style dinner for two. The Place Firenze has its cuisine feature, a perfect mix of healthy and indulging.

About sustainability


Like the fig tree roots, the property is constantly addressing many sustainable tourism areas and excelling in most fields.



  • The Place Firenze has your breakfast prepared with some locally sourced ingredients.
  • The Babini family and General Manager Claudio Meli transformed the boutique hotel into a contemporary style while staying true to the early Italian feel.

Explore the location

The Place Firenze lies face to face with the square of the cathedral of Santa Maria Novella. You can get an exclusive view right from the comfort of your room, or take a short stroll for a first-hand experience.

Explore the area like a local!

As you take a 9-minute walk, you are thrust into the Piazza Della Signoria and the Duomo, and an even shorter stride leads you to the high fashion boutique, Via de’ Tornabuoni.

Stazione Santa Maria Novella, the main train station, is only 0.3 miles away from the boutique hotel, which is a short 6-minute walk.

Book a trusted local driver for your transfer to and from the hotel, introduce you to the destination, pre-order travel essentials, and get all your questions answered before or during the trip. Choose the stops, visit the attractions, and don't waste any time waiting. We‘ve partnered with Welcome Pickups, the first company to deliver a holistic, in-destination travel experience.

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